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This website has the following in the web site, "We make it a reality." We analyzed that the web page also stated " High quality can still be an an extraordinary value." It also stated " We are proud to be an industry leader in construction standards, efficient processes, and incomparable buying power. OUR savings are YOUR savings. When we looked into building, we didnt think it was an affordable option, but with Eternity Homes, we stayed within budget and obtained all of the features we wanted! The materials used are high quality and the design is beautiful! Split Entry Multilevel." The header had new home builders in minnesota as the highest ranking search term. It was followed by Home builders in MN, custom homes twin cities, and homes for sale in lakeville which isn't as ranked as highly as new home builders in minnesota. The next words they uses is farmington. minnetonka was also included and might not be understood by search crawlers.